To me, NAYRO represents a fusion of legacy and modernity. The name itself is deeply personal ,it carries letters from the names of my family members, making it a symbol of transformation, continuity, and identity.

I have spent over a decade working in the fashion industry, shaping and reshaping my career with several renowned brands. Over the years, I’ve had the opportunity to establish and strengthen the ethnic segments of many brands through my work. However, I’ve always felt that the wedding industry in our country has immense untapped potential. Unlike countries such as India or Pakistan, our wedding fashion sector is still underdeveloped, which is why many people look outside the country for their wedding attire.

What makes this especially unfortunate is that we have incredibly skilled craftsmen here, yet their talent is often underutilized by local designers. I have always wanted to change that narrative,to create a meaningful presence in the wedding industry that reflects both craftsmanship and my personal design philosophy.

That passion led to the birth of NAYRO. I have devoted myself entirely to this brand with the vision of building something authentic,an identity that not only represents me, but also elevates our local craftsmanship and redefines wedding fashion in our country.